Plunging headfirst into the cryptocurrency world, Eric and Donald Trump Jr. have officially placed their chips on Bitcoin’s future. Their firm, American Data Centers, just merged with Canadian crypto-miner Hut 8 to create American Bitcoin Corporation. The deal’s structure? Pretty straightforward. Hut 8 gets 80% of the pie while the Trump brothers keep a 20% slice. Not majority owners, but definitely not silent partners either.
The brothers aren’t messing around. They’ve acquired 61,000 ASIC mining machines. That’s a serious investment. Their mining operation contributes to solving the complex SHA-256 algorithm puzzles required to validate Bitcoin transactions. Eric Trump, now serving as Chief Strategy Officer, apparently sees Bitcoin like real estate – a hard asset worth owning. His brother Don Jr. has been more blunt, suggesting that mining Bitcoin makes more economic sense than just holding it. The partnership aims to develop a robust strategic Bitcoin reserve as one of its primary objectives. Smart move? We’ll see.
Bitcoin isn’t just digital magic – it’s the new real estate in the Trumps’ expanding empire.
A three-person management team, including Eric, will make the strategic calls. They’re leveraging Hut 8’s low-cost North American data centers, aiming to become the most efficient Bitcoin mining operation globally. The announcement was made on March 31, 2025 marking their official entry into the cryptocurrency mining space. Good timing, considering Bitcoin’s increasing mining difficulty.
This venture conveniently aligns with their father’s crypto-friendly White House policies. President Trump’s been talking up a Strategic Bitcoin Reserve and recently hosted the first White House digital asset summit. Coincidence? Hardly.
The competition is fierce. Companies like Mara Holdings have already shifted strategies post-Bitcoin halving. But the Trump brothers believe their approach – industrial-scale mining plus building a strategic Bitcoin reserve – will set them apart. Low U.S. energy costs don’t hurt either.
American Bitcoin is positioning itself for mainstream acceptance and long-term growth. The brothers repeatedly emphasize their belief in Bitcoin’s future value. And with the Trump name attached, they’re bound to attract attention – wanted or not.
Will this venture succeed where others have failed? Too early to tell. But one thing’s certain – the Trump family is betting that Bitcoin isn’t just a passing fad. It’s a family affair now.
