europe s bitcoin treasury investment

The audacity of a small French tech company is turning heads across Europe’s financial landscape. The Blockchain Group (TBG) isn’t just dipping its toes into Bitcoin – it’s diving in headfirst with a jaw-dropping $20 billion strategy to acquire 260,000 BTC by 2033. Talk about ambitious.

This isn’t your typical corporate makeover story. After bleeding money in 2023 with a €22.7 million loss, TBG pulled off a dramatic turnaround, posting a €1.36 million profit in 2024. They slashed expenses, trimmed the fat, and went all-in on Bitcoin. The company’s stock, which had been languishing below 0.09€, shot up to 0.5€. Not bad for a company that was on life support just months ago. Given Bitcoin’s position as a large-cap cryptocurrency, the company’s strategic pivot shows remarkable foresight.

The numbers are starting to stack up. TBG kicked things off with 40 BTC in late 2024, then ramped up to 620 BTC by March 2025. That’s roughly €50.5 million worth of Bitcoin at acquisition prices. With major investors like Adam Back and TOBAM joining the capital table, the company’s credibility has soared. They’re funding these purchases through an unconventional approach – issuing equity at premium prices. The company’s innovative Bitcoin-denominated bonds have become a cornerstone of their acquisition strategy. It’s either brilliant or crazy. Maybe both.

Their transformation from a tech holding company to Europe’s first Bitcoin treasury company has been nothing short of remarkable. They’ve managed to maintain two profitable subsidiaries – Iorga and Trimane – while shedding most other operations.

The company’s posted a mind-boggling 709.8% BTC yield in just six months, making Bitcoin’s price performance look pedestrian in comparison.

But here’s the kicker – they’re positioning themselves as Europe’s answer to Strategy in the US and Metaplanet in Asia. With €300 million in capital raising capacity and €48.6 million in convertible bonds already issued, they’re not playing small ball.

The clock’s ticking on their ambitious 2033 target, and the financial world is watching. Will they pull it off? Time will tell. But one thing’s certain – they’ve got everyone’s attention now.